Freelance SEO Services in Northampton built to drive revenue
If you want to drive enquiries and revenue from your organic traffic, not just visits and impressions, I can help. A strategy that focuses on the right search terms, improving the visibility of your most valuable pages, as well as ensuring your website converts visitors into enquiries and sales, will make your organic traffic an effective source of leads and sales.
Honest and ethical SEO from someone you can trust
SEO is one of the most cost-effective sources of leads, sales, and enquiries for your business.
I work with SMBs that want honest and trustworthy SEO focused on real business outcomes, not just rankings and impressions. I don’t use confusing terminology, there’s no false promises and no complex reports.
I’ve been working in SEO for over 15 years. I’ve helped numerous businesses improve their visibility in search; turning organic traffic into enquiries and revenue. During those 15 years, search engine algorithms have changed dramatically, but one thing has stood the test of time; good SEO practice is safe and leads to business growth.
I know for many small and medium-sized businesses, SEO often feels confusing, overly technical, or filled with jargon.
My strategies and tactics build lasting rankings and steady growth. There are no risky tactics designed to chase quick rankings that could damage your website later. Instead, I focus is on improving the parts of your website and search presence that genuinely matter. This means the right people find you when they’re actively searching for your products or services.
Contact me for a no obligation conversation if …
- You’re already working on your SEO but it’s not delivering the returns you need
- You want to see if improved SEO could deliver leads and revenue for your business
- You’ve worked with an SEO professional before, but it didn’t work out
Benefits of SEO
- Once established, organic traffic provides a solid return on investment
- Performance builds over time, unlike paid ads, where once you stop spending your visibility disappears
- Strong organic visibility builds increased user trust
Why businesses work with me
Profit first strategy
No reporting on vanity metrics that don’t convert. Every tactic deployed is tied directly to your lead volume and revenue growth. If it doesn’t move the needle for your business, we don’t do it.
Senior level execution
Direct access to the person building your campaigns and optimising your site. Treating your budget like my own, providing high-level strategy and the delivery, focusing on what matters most.
Multi-industry experience
Having driven growth across a variety of industries means I bring a broad toolkit to your business, giving you the competitive edge that is usually reserved for much larger budgets.
Case study: 20% increase in leads, whilst demand decreased by 34%
We reversed an eight-month downward trend in enquiries. With a highly targeted and optimised Google Ads account combined with organic growth, this client’s enquiries increased by 20% while broader search demand fell by 34%.
What clients are saying
Before working with Lorna, we were experiencing a challenging downward trend in enquiries, compounded by a broader dip in market demand for some of our services. Partnering with her has been key to stabilising and growing our digital presence.
Unlike traditional consultants who typically offer advice without implementation, Lorna operates as a practical execution partner. She analysed our setup, restructured our approach, and successfully reversed the decline. Our Google Ads are now targeted at high-intent prospects, and our organic visibility has improved significantly.
We value the fact that we work directly with Lorna throughout. Rather than feeling like one of many clients in a large agency, we benefit from a genuinely personal service from someone who understands our business and is invested in achieving the right results.
For any business looking for direct, expert implementation that drives measurable growth, Lorna delivers exactly that.
Tony, Managing Director, Construction Business
